Privacy
Privacy Policy
Privacy Policy
Last updated: 22 August 2025
Welcome, and thank you for using EA5 (“we,” “our,” or “us”).
The EA5 App is free to use and designed to provide guided audio experiences to give athletes, and anyone who uses it, a safe space to relax, reflect, and recover. Protecting your privacy is central to that mission.
This Privacy Policy explains how we collect, use, and safeguard your information when you use the EA5 mobile or progressive web application (the “App”), our website ([www.ea5.com](http://www.ea5.comhttps://www.ea5.com/)), or any related services. It also describes your rights and choices under applicable laws.
We’ve written this in clear, accessible language, including for younger users, while also meeting legal and app store requirements.
By using EA5, you agree to the practices described in this Policy. If you do not agree, please do not use the App, Website or Services.
1. Information We Collect
We only collect what is necessary to provide and improve EA5.
Information you provide:
Contact details (e.g. name, email) if you reach out for support, sign up for updates, or give feedback.
Feedback or correspondence when you contact us.
Information collected automatically:
Device details (IP address, model, operating system, browser, app version).
App usage (sessions, crash logs, audio selections, navigation events).
Website usage (pages visited, time on site, clicks, cookie preferences).
General, non-precise location (e.g. city or country from IP).
What we do not collect:
No payment details (the App is free).
No advertising trackers or behavioural profiling.
For more detail on website cookies, please see our Cookie Policy.
2. How We Use Information
We use your information to:
Run, maintain, and improve EA5.
Fix bugs and ensure security.
Personalise your experience (e.g. saving favourites).
Respond to enquiries and provide support.
Communicate updates if you opt in.
Meet legal and regulatory obligations.
We will never sell your data or use it for targeted advertising.
3. Children’s Privacy
The EA5 App is designed to be safe and supportive for athletes of all ages, including academy athletes.
Under 13 (UK GDPR / US COPPA): We do not knowingly collect personal data from children under 13 without verified parental consent. If we learn that we have collected such data without consent, we will delete it promptly.
Ages 13–17: You can use the App on your own. We encourage you to talk with a parent, guardian, or coach if you have questions about privacy. This Policy is written in simple terms so you can make informed choices.
Parental guidance: Parents and guardians are welcome to support younger users and are encouraged to discuss safe app use with their children.
We design EA5 in line with the ICO’s Children’s Code, which means:
Only minimal data is collected.
No profiling, targeted ads, or manipulative design.
Clear, age-appropriate explanations of how your data is used.
Children’s data is never used for marketing or advertising.
If you believe we have collected data from a child without consent, please contact us at contact@ea5.com.
4. Legal Basis for Processing
We only process your personal data when we have a valid legal reason under UK and EU GDPR. These include:
Consent - where you have opted in to receive updates, marketing or cookies.
Legitimate interests - to run, improve, and protect EA5, balanced against your rights.
Legal obligations - where we must comply with law or regulatory requirements.
5. Data Sharing
We only share your data when necessary, such as with:
Hosting and cloud service providers (to run the App and website).
Analytics providers (to understand usage and improve features).
Error/crash reporting services (to maintain stability and safety).
Legal authorities, if required by law.
All partners must follow data protection laws and process data only under our instructions.
We do not sell or rent your data.
6. Cookies & Tracking
Our website uses cookies and similar technologies to:
Ensure the website functions properly
Analyse visitor traffic and performance
We will only use non-essential cookies (such as analytics) where you have provided consent via our cookie banner or settings. You can withdraw this consent at any time by adjusting your preferences or browser settings.
For more details about the types of cookies we use, their purposes, and how long they remain active, please see our Cookie Policy.
7. International Transfers
Some of our trusted service providers are located outside the UK, meaning your personal data may be transferred internationally (for example, to the United States for cloud hosting, analytics, or email services).
Where this happens, we ensure your information remains protected by safeguards such as UK Government adequacy decisions or UK-approved Standard Contractual Clauses.
8. Data Retention
We keep your information only as long as needed to provide EA5 and meet legal requirements.
Retention periods depend on the type of data, for example:
Support enquiries may be kept until resolved.
Crash logs may be kept for troubleshooting and app improvement.
Where possible, we anonymise data so it can no longer be linked to you. When it is no longer needed, we delete or anonymise it securely.
9. Data Security
We implement appropriate technical and organisational measures to protect your information, including encryption, access controls, and staff training.
We also regularly review and update our security practices to reduce risks.
However, no electronic transmission or storage is 100% secure. While we take steps to protect your data, we cannot guarantee absolute security.
10. Your Rights
Under UK GDPR, you have the right to:
See the data we hold about you
Correct or update it
Ask us to delete it
Limit or object to how we use it
Receive a copy of it (data portability)
Withdraw consent at any time (where consent is the basis of processing)
If you’d like to use these rights, contact us at contact@ea5.com. We may need to verify your identity before acting on your request.
If you are not satisfied with how we handle your data, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe we are unlawfully processing your personal data. You can contact the ICO at www.ico.org.uk or by calling 0303 123 1113, but we’d appreciate the chance to resolve matters first.
11. App-Specific Information
No account needed: You can use the App without registering.
Automatic collection: Usage and crash data are collected automatically to improve performance.
Push notifications: If you allow them, you can manage settings on your device.
Offline use: Some features work offline, data syncs when you reconnect.
No access needed: We do not require access to your location, microphone, or camera.
12. Do Not Track
Some browsers send “Do Not Track” (DNT) signals. At present, there is no standard way for apps to respond. We do not currently respond to DNT signals.
13. Changes to this Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a new “Last updated” date.
14. Contact Us
If you have any questions about this Privacy Policy or how your data is handled, contact us at:
EA5 Group Limited
71–75 Shelton Street
Covent Garden
London
United Kingdom
WC2H 9JQ
Email: contact@ea5.com
Last updated: 22 August 2025
Welcome, and thank you for using EA5 (“we,” “our,” or “us”).
The EA5 App is free to use and designed to provide guided audio experiences to give athletes, and anyone who uses it, a safe space to relax, reflect, and recover. Protecting your privacy is central to that mission.
This Privacy Policy explains how we collect, use, and safeguard your information when you use the EA5 mobile or progressive web application (the “App”), our website ([www.ea5.com](http://www.ea5.comhttps://www.ea5.com/)), or any related services. It also describes your rights and choices under applicable laws.
We’ve written this in clear, accessible language, including for younger users, while also meeting legal and app store requirements.
By using EA5, you agree to the practices described in this Policy. If you do not agree, please do not use the App, Website or Services.
1. Information We Collect
We only collect what is necessary to provide and improve EA5.
Information you provide:
Contact details (e.g. name, email) if you reach out for support, sign up for updates, or give feedback.
Feedback or correspondence when you contact us.
Information collected automatically:
Device details (IP address, model, operating system, browser, app version).
App usage (sessions, crash logs, audio selections, navigation events).
Website usage (pages visited, time on site, clicks, cookie preferences).
General, non-precise location (e.g. city or country from IP).
What we do not collect:
No payment details (the App is free).
No advertising trackers or behavioural profiling.
For more detail on website cookies, please see our Cookie Policy.
2. How We Use Information
We use your information to:
Run, maintain, and improve EA5.
Fix bugs and ensure security.
Personalise your experience (e.g. saving favourites).
Respond to enquiries and provide support.
Communicate updates if you opt in.
Meet legal and regulatory obligations.
We will never sell your data or use it for targeted advertising.
3. Children’s Privacy
The EA5 App is designed to be safe and supportive for athletes of all ages, including academy athletes.
Under 13 (UK GDPR / US COPPA): We do not knowingly collect personal data from children under 13 without verified parental consent. If we learn that we have collected such data without consent, we will delete it promptly.
Ages 13–17: You can use the App on your own. We encourage you to talk with a parent, guardian, or coach if you have questions about privacy. This Policy is written in simple terms so you can make informed choices.
Parental guidance: Parents and guardians are welcome to support younger users and are encouraged to discuss safe app use with their children.
We design EA5 in line with the ICO’s Children’s Code, which means:
Only minimal data is collected.
No profiling, targeted ads, or manipulative design.
Clear, age-appropriate explanations of how your data is used.
Children’s data is never used for marketing or advertising.
If you believe we have collected data from a child without consent, please contact us at contact@ea5.com.
4. Legal Basis for Processing
We only process your personal data when we have a valid legal reason under UK and EU GDPR. These include:
Consent - where you have opted in to receive updates, marketing or cookies.
Legitimate interests - to run, improve, and protect EA5, balanced against your rights.
Legal obligations - where we must comply with law or regulatory requirements.
5. Data Sharing
We only share your data when necessary, such as with:
Hosting and cloud service providers (to run the App and website).
Analytics providers (to understand usage and improve features).
Error/crash reporting services (to maintain stability and safety).
Legal authorities, if required by law.
All partners must follow data protection laws and process data only under our instructions.
We do not sell or rent your data.
6. Cookies & Tracking
Our website uses cookies and similar technologies to:
Ensure the website functions properly
Analyse visitor traffic and performance
We will only use non-essential cookies (such as analytics) where you have provided consent via our cookie banner or settings. You can withdraw this consent at any time by adjusting your preferences or browser settings.
For more details about the types of cookies we use, their purposes, and how long they remain active, please see our Cookie Policy.
7. International Transfers
Some of our trusted service providers are located outside the UK, meaning your personal data may be transferred internationally (for example, to the United States for cloud hosting, analytics, or email services).
Where this happens, we ensure your information remains protected by safeguards such as UK Government adequacy decisions or UK-approved Standard Contractual Clauses.
8. Data Retention
We keep your information only as long as needed to provide EA5 and meet legal requirements.
Retention periods depend on the type of data, for example:
Support enquiries may be kept until resolved.
Crash logs may be kept for troubleshooting and app improvement.
Where possible, we anonymise data so it can no longer be linked to you. When it is no longer needed, we delete or anonymise it securely.
9. Data Security
We implement appropriate technical and organisational measures to protect your information, including encryption, access controls, and staff training.
We also regularly review and update our security practices to reduce risks.
However, no electronic transmission or storage is 100% secure. While we take steps to protect your data, we cannot guarantee absolute security.
10. Your Rights
Under UK GDPR, you have the right to:
See the data we hold about you
Correct or update it
Ask us to delete it
Limit or object to how we use it
Receive a copy of it (data portability)
Withdraw consent at any time (where consent is the basis of processing)
If you’d like to use these rights, contact us at contact@ea5.com. We may need to verify your identity before acting on your request.
If you are not satisfied with how we handle your data, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe we are unlawfully processing your personal data. You can contact the ICO at www.ico.org.uk or by calling 0303 123 1113, but we’d appreciate the chance to resolve matters first.
11. App-Specific Information
No account needed: You can use the App without registering.
Automatic collection: Usage and crash data are collected automatically to improve performance.
Push notifications: If you allow them, you can manage settings on your device.
Offline use: Some features work offline, data syncs when you reconnect.
No access needed: We do not require access to your location, microphone, or camera.
12. Do Not Track
Some browsers send “Do Not Track” (DNT) signals. At present, there is no standard way for apps to respond. We do not currently respond to DNT signals.
13. Changes to this Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a new “Last updated” date.
14. Contact Us
If you have any questions about this Privacy Policy or how your data is handled, contact us at:
EA5 Group Limited
71–75 Shelton Street
Covent Garden
London
United Kingdom
WC2H 9JQ
Email: contact@ea5.com